Examining Manchester United's PR, brand strategy, and communications in real time
A simple rule of PR is that you do not punish journalists for covering you unfavorably. It doesn’t stop the story, it doesn’t improve perception, it’s a cure that’s worse than the disease.
Manchester United just did exactly that.
Continue reading “Manchester United Just Banned a Journalist. Here’s Why That’s a PR Disaster”
Manchester United cannot seem to stay out of the headlines for the wrong reasons. Over the past two years alone, the club has cycled through managers, moved on from key players, and watched its on field identity fall apart.
Continue reading “Manchester United’s PR Crisis Isn’t New, it’s a Revolving Door”
On January 5, 2026, Manchester United sacked Ruben Amorim.
That part was not surprising. What made it interesting was how it happened, and what it said about how the club handles communication when things start to break.
Continue reading “How Manchester United Turned a Manager Into a PR Disaster — Then Quietly Fixed It”